Apple has announced that it will add more app-related ads to the App Store starting October 25. The tech giant claimed in an email to developers that more ads will be coming to the App Store in all countries except China, a media source reports.
App-related advertising would start appearing in the main App Store’s Today tab and in a “You might also like” section at the bottom of individual app listings.
“With a Today Tab ad, your app can appear prominently on the front page of the App Store, making it some of the first content users see when they begin their visit to the App Store. ‘App Store,’ the company said.
For the first time, developers will be able to post ads in the Today tab, which until now has only featured content curated by the App Store editorial team without any paid placement. Additionally, with the “You Might Also Like” section, developers can now advertise their apps on the pages of other apps.
According to the report, legal expert Florian Mueller said in a tweet: “You might also like ads are another way to increase the effective tax rate on apps, forcing developers to buy ads on their own pages. of application in order to prevent others from diverting customers. From there”.