Some discounts aren’t breathtaking, as products tend to go on sale every few months, and the fact that stores repeat offers so often says a lot about the nature of discounts these days. Still, the deals are worth it if you’re looking for a specific item and want to save some cash. Just keep in mind that price research is important, and if you miss a deal, don’t worry; there’s a good chance he’ll reappear at some point in the future.
How much money can I save on Black Friday?
It depends on what you buy. There are so many offers to grab in so many categories that it’s impossible to list them all here.
For example, TVs are usually a great buy to make around Black Friday, if you can find the right model. They are cheaper at this time of year and during holidays. Along the same lines, you’ll be able to save on clothes, toys, and household items, but these deals may not be as appealing when you’re looking at specific dollar amounts. They’re definitely cheaper than usual, though.
Ultimately, there are deals on just about every type of item you can think of. If you are diligent about closing a sale, you can save a ton of money on the things you need and want to buy.
How do you know if an offer is good?
Always do your price research. When shopping online, take a second to Google the item you’re considering. You will be able to see how much it sells for in other stores.
Tools we like to use include camelcamelcamelwhich tracks the price of a product over time on Amazon; keep one, which displays price history on the Amazon product page; and Honey, which has price history for other retailers like Walmart and Best Buy. You can also consult Coverage of current WIRED offers to find summaries of the best discounts available.
What is a “Doorbuster” offer?
Originally, doorbusters were exclusive, insane in-store deals that often required shoppers to arrive early — and sometimes camp out for hours or days — to score them. They were generally available in small quantities and designed to entice shoppers to choose one store over another.
These days, these types of doorbusters still exist, but many similar doorbusters are also available online. However, a similar set of restrictions generally apply. If a deal catches your eye and it’s marked as a doorbuster, you need to be ready to hit that refresh key at the exact moment it starts to avoid missing out.
At WIRED, we only cover online deals, and rarely stops, as these are often difficult to get in time. But when we cover them, it’s because we think they’re worth the extra work. Retailers typically post Black Friday ads in early November. These flyers are helpful when planning, especially for doorbusters.
How can I be sure that an offer I want won’t sell out?
Every Black Friday fanatic has experienced a stock out. If you can find out the start time of an offer, be sure to actively pay attention to the store’s website at that time. Go to the page and refresh. If the offer is at a retailer you trust, create accounts and save your credit card information before the event begins so that the checkout process is as quick as possible. It’s also a good idea to clear your web browser cache before you start shopping for Black Friday deals.
If an offer sells out, it is possible that another store is offering the same or a similar offer. This is especially true for big box stores like Walmart, Target and Best Buy. Check other stores if an offer you want is out of stock. You might find what you are looking for. (Sometimes deals also come back in stock.)
What about Cyber Monday?
Small Business Saturday comes immediately after Black Friday. It’s about celebrating small local retailers and businesses. The following Monday is Cyber Monday. Cyber Monday Deals are usually focused on tech products like laptops and headphones, but many major Black Friday deals will still be refreshed on Monday. WIRED will cover both events.
The Monday following Cyber Monday is Green Monday (green is for Christmas). It’s less famous, but eBay and a few other stores usually have decent sales. After that there is a break until we get closer to Christmas. Retailers often run last-minute sales, and there’s Free Shipping Day on December 14 (though you should try to finish your holiday shopping before then). As the name suggests, many stores offer free shipping with no minimum purchase. There are also discounts after Christmas. We’ll cover some of them on December 26.
Outside of the holiday shopping season, the most popular holidays include President’s Day, Memorial Day, Amazon Prime Day, and Labor Day, among others. WIRED typically covers these events with dealing with roundups and recommendations too.