Extends the new Play Store policy in India for 6 months

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New Delhi: Another relief for the ecosystem of application developers, Google has now said its new Play Store policy will take effect from October 2022 instead of March 2022.

The internet giant said the relief “will provide Indian developers with the required product support for recurring payments through convenient user payment systems, including UPI and wallets, and also provide them with more time to light. changes to India’s recurring digital payments guidelines “.

This is the second extension of the deadline in the past year from the company which has been under pressure from application developers, startups and regulators in India and around the world for charging high commission and payment policies that favor Google’s payment options. Google also cut commission fees from 30% to 15% earlier this year to appease the ecosystem.

A Google spokesperson told ET: “We recognize the unique needs of the developer ecosystem in India and remain committed to working with developers in India on their growth journey. In October 2020, we announced March 31, 2022 as the deadline for integrating developers in India into Play’s billing system. We are extending this date until October 31, 2022 to provide developers in India with the required product support for recurring payments through convenient user payment systems, including UPI and wallets, and also to give them more time in light of the changes to India’s guidelines for recurring digital payments.

In July, the company reduced the service charge on the first million dollars (USD) of annual developer revenue to 15%. Later in October, Google announced further changes to Google Play’s service fee model, reducing subscription fees from 30% to 15% and further reducing fees for specific areas of Play Media program applications. Experience at 10%.

The company has seen pressure mount from developers in India, its largest market in terms of user base, who have asked the company to allow other payment mechanisms for customer purchases.

the Alliance of Digital India Foundation (ADIF) also filed a petition with the Competition Commission of India (ICC) in October to seek a temporary waiver of Google’s new PlayStore policy, which was previously scheduled to come into effect from March 2022.

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