Global consumer spending on in-app purchases, premium apps and subscriptions on the Apple App Store and google play fell 4.8% (year-over-year) to $31.6 billion in the third quarter (Q3).
App adoption also fell year-over-year, but not as sharply, falling 1% to 35.3 billion, according to detection tower The data.
The short Chinese video app ICT Tac continued its reign as the world’s highest-grossing offline app on the App Store and Google Play combined.
TikTok saw about $914.4 million in consumer spending this quarter, bringing its lifetime total to about $6.3 billion, according to the report.
“TikTok was the #1 revenue-generating non-gaming app on the App Store, while on Google Play it came in second Google Onewhich retained its No. 1 spot with just over $330 million,” he added.
The income generated on AppleThe market for was more than double that of Google Play, though it still fell 2.3% year-over-year to $21.2 billion, from $21.7 billion a year ago .
Google Play saw a steeper decline, with the store generating about $10.4 billion in consumer spending, down 9.6% year-on-year from $11.5 billion in the third quarter of the year. last year.
TikTok was again the most downloaded offline app in both markets, reaching around 196.5 million installs in the third quarter.
In the first half of 2022, instagram was #1 by downloads on Google Play, but traded that spot with others Meta the Facebook application in the third quarter, which recorded approximately 150.3 million first installations on the android market.
Consumer spending on mobile games fell even more sharply than non-gaming apps, with category revenue falling 12.7% to $19.3 billion in the third quarter, according to the report.
Global mobile game downloads remained stable at 13.7 billion.