IPhone 13 production slumped 20% in September-October ahead of holiday quarter: report


Production of Apple’s flagship smartphones, the iPhone 13, fell 20% from previous plans in September and October, Nikkei reported on Wednesday, citing people familiar with the matter.

The party district is one of the busiest in the business, as many consumers look to buy its products as gifts, weeks before Christmas.

However, after the launch of the iPhone 13 lineup and new iPad devices in September, a major threat hangs over Apple as it scrambles to deal with the global chip shortage and supply chain disruptions.

Managing Director Tim Cook told Reuters in October that the impact of supply chain challenges would be worse during the holiday sales quarter than it was in the previous quarter.

In October, for the first time in more than a decade, the assembly of the iPhone and iPad was put on hold for several days due to supply chain constraints and restrictions on the use of the computer. electricity in China, Nikkei reported.

In September and October, the reallocation of shared components compressed the iPad assembly even further, resulting in an approximately 50% lower production volume than expected, while production forecasts for older generations of iPhone handsets also fell by around 25%, Nikkei added.

Additionally, Apple had told its parts suppliers that demand for the iPhone 13 line had slowed, Bloomberg News reported last week.

© Thomson Reuters 2021


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