Launch of the super app Tata Neu: what does it offer?

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The Tata Group has launched a new super app Tata Neu, which will offer a bunch of services such as flight bookings, hotel bookings, car buying, groceries, food delivery, investments and more again. The super app will act as an umbrella that will bring together all the digital services provided by the group under its umbrella.

The Tata Neu app went live with the IPL game between Delhi Capitals (DC) and Lucknow Super Giants (LSG) at 7:30 p.m. on April 7.

With the Neu, the Tatas will take on rivals Amazon and Jio in the fast-growing consumer digital economy space.

The Tatas have also introduced a UPI payment service called Tata Pay on the app.

“Find everything from groceries to gadgets to getaways on Tata Neu. Instantly pay for all your online and in-store purchases, utility bills and more using Tata Pay,” said the company in the Google Play Store listing.

The Tata Neu app is a gateway to all services provided by the company. It also offers deals on various brands such as BigBasket, Air India, AirAsia India, Tata CliQ, Starbucks, Croma, IHCL, Westside, 1mg and more.

Users will be rewarded for their purchases with Neu Coins, which can be redeemed on their next purchase. The value of a Neu coin is 1 Re and can be used within one year.

Apart from paying utility bills instantly, users can also transfer money to the bank account of a friend, family member or other contacts using UPI Tata Pay .

Customers can also benefit from personal loans, short-term credits and insurance using the Neu app.

The app, developed by Tata Digital, was initially only available to Tata Group employees. Since April 7, the application can be downloaded from Android PlayStore and iOS App Store.

(Edited by : Shoma Bhattacharjee)

First post: STI

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