Lush: why the CEO of this cosmetics giant shut down the company’s social media accounts


UK based cosmetics company Lush shut down her Facebook, Instagram, TikTok and Snapchat accounts worldwide on September 26, expressing concern over the effects of social media after Facebook whistleblower Frances Haugen made her revelations.
The Guardian reports that the cosmetics giant earlier released a statement stating: “In the same way that the evidence against climate change has been ignored and played down for decades, concerns about the serious effects of social media are now largely ignored. “.
This announcement came from Lush just ahead of one of the biggest shopping days and the brand is well aware that losing these channels to its millions of customers will take a heavy toll on its business. CEO Mark Constantine also embraced this loss on the effects of social media on adolescent mental health.
He said: “I’m happy to lose £ 10million by quitting Facebook”, referring to the money he expects to lose by shutting down social media accounts. Lush had 10.6 million followers on Facebook and Instagram adds the report. He also added that Lush had “no choice” but to shut down accounts after Meta’s own research into Instagram’s damaging effects on teenage mental health.
The report adds that he said: “We have tightened up during the Covid period, it will not destroy us. We’re talking suicide here, not spotting or whether someone should dye their hair blonde. How could we possibly suggest that we are a caring business if we look at this and don’t care? ”
The cosmetics giant has already taken a public stand on various social issues in recent years and also left Facebook and Instagram in 2019, as it was “tired of fighting algorithms”, but then returned to platforms that year. . Once again, he joined other major advertisers in boycotting Meta’s Instagram and Facebook in 2020 after George Floyd died at the hands of the police to return again after a few months.
The CEO of the company assured that it had not taken such a step as “a public relations stunt” and it was done for “real reasons”. He also added that if the company reconsidered its decision this time around, it would become “the laughing stock”.


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