Meet Marius Morariu, the man behind the Tracie Martyn beauty line


His name isn’t on the door, and he’s not a facialist in the trenches wielding a Resculptor microcurrent gadget at his clients, but know this: Marius Morariu is the special crystal ball sauce of the Tracie Martyn beauty empire.

Loved by a long list of celebrities – including Karlie Kloss, Halsey, Julia Roberts, Iman and Camila Mendes, the brand occupies a unique space when it comes to beauty. And much of its success can be attributed to co-founder Morariu, who officially took over when Martyn retired in 2018.

A holistic nutritionist turned skincare expert, Transylvanian transplant is on a mission to convince skeptics that you really can have it all. Want a next-level complexion without the scary chemicals? Morariu is your man.

Karlie Kloss
Karlie Kloss.
Getty Images for Christian Loubo

“We don’t want to go back to nature,” Morariu says of cult Tracie Martyn products like firming serum, enzyme exfoliator and Amla purifying cleanser. “We want to move forward with science using the power of nature. Think of it as a Tesla versus a Prius. If you want Prius skincare to take you from A to B, shop at the health food store. It’s perfectly fine. It moisturizes, it cleans, it smells good. But if you want real results, we have to kind of distill a little bit down to the molecules.

Marius Morariu is co-founder of Tracie Martyn, the cult beauty and spa line.
Marius Morariu is co-founder of Tracie Martyn, the cult beauty and spa line.

Coming from a family of doctors, Morariu, of Romanian origin, is self-taught to distill it down to molecules. Although he considered becoming a doctor himself and even had pre-medical hospital training in Berlin, Morariu decided early on that he was more invested in preventive care than in working with patients. already ill patients.

“My view of medicine is more about wellness and saving people from having to go through surgery and taking drugs, many of which have side effects,” he says. Deciding to dive into the holistic world, he started by learning massage therapy. “I was like, ‘Let me do this completely differently and understand the body first.'”

This led him to study holistic nutrition and embark on a master’s degree in traditional Chinese medicine, which he did while creating the Tracie Martyn brand. (Morariu got to know Martyn, then a sought-after makeup artist with a bustling side hustle as a VIP facialist, after moving to New York in the ’90s.) But as driven as he was, juggling academics alongside of building a day spa on Fifth Avenue and a skincare line, it was too much.

Firming Serum, $198, Enzyme Exfoliator, $98, and Amla Purifying Cleanser, $68, all at
Firming Serum$198, Enzymatic Exfoliator$98 and Amla Purifying Cleanser$68, all at Tracie Martyn
Courtesy of Tracie Martyn

“It was exhausting,” he recalls. “I studied all the names of Chinese herbs on the train because I didn’t have time to learn them anywhere else. So I had to give up. But it was an amazing experience, and if I ever want to go back and finish my studies, I can.

Chances are the success of Tracie Martyn – who is loved by A-list clients this Oscar season as well as cute civilians like Christian, who shares her recovery from acne on the website of the mark – will guarantee that this will never happen. Offering killer facials, a chic hideout for mom-daughter duos like Georgia Jagger and Jerry Hall for a day at the spa, and clean skincare that actually delivers, it’s firing on all cylinders.

“There’s this whole paradigm of performance versus purity, and science versus nature,” Morariu says. “My whole philosophy and my vision is to show that you can actually have both.”


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