Most popular products on sale 11.11 –


Kazan citizens were interested in jewelry and lingerie for women in AliExpress

The citizens of Kazan became one of the most active participants in the 11.11 sale. According to AliExpress research, available to Realnoe Vremya, the capital of Tatarstan ranks seventh on a list of Russian cities in this indicator, overtaking Rostov-on-Don, Samara and Ufa.

The citizens were mainly interested in jewelry, mobile accessories, handicrafts, holiday products, female lingerie. However, no category is in the top 5 for revenue. This rating includes the most expensive products: cell phones, home cleaning devices, laptops, portable audio and video gadgets, home audio and video equipment.

The POCO M4 Pro smartphone has become the sales leader. Another gadget from this company – X3 Pro – is fifth. Apple’s AirPods 2, LG 43 TV, and another Xiaomi Redmi 9A smartphone come second to fourth. Last year the top 5 was: Xiaomi Redmi Note 9 Pro, Xiaomi POCO X3, iPhone 11, iPhone XR and the Honor MagicBook Pro laptop.

Photo: Maxim Platonov

What the citizens of Kazan bought in other markets

The rating of the Ozon online store where the inhabitants of Tatarstan spent 167 million rubles on the sale. The most expensive order from a resident of Tatarstan – 134,000 rubles – consisted of 220 goods. In addition, this year the demand for games and consoles, tourism, hunting and fishing, beauty and health products, and various car products has increased in Tatarstan.

According to another AliExpress-linked Tatarstan market, KazanExpress, on November 11, customers placed 142,244 orders, purchased 608,000 products and spent 105 million rubles per day. Smartphones and other electronics, makeup and beauty products were the most purchased. Home products and accessories rank third.

Photo: Maxim Platonov

Food began to be ordered in Russia 9.041% more often, crab potato chips lead the way

In general, sales on AliExpress Russia reached 33.3 billion rubles, while last year this number was more than 10 billion, 19.3 billion lower. The Russians finally placed 25.6 million orders, the citizens of Moscow, St. Petersburg, Yekaterinburg, Krasnodar, Novosibirsk, Nizhny Novgorod were the most active buyers.

The total assortment available on 11.11 exceeded 209 million products, of which 15.2 million were of Russian origin. The number of Russian sellers and products increased mainly in food, electronics, holiday and wedding products, pet products and lingerie.

Home and garden goods, electronics, health and beauty products, jewelry, automotive accessories and spare parts, instruments, sporting goods and clothing are the number one orders. Demand increased the most on food – even by 9,041%, it was followed by detergents and cleaning products (314%), pet products (79%), baby food (134% ), furniture (99%), motorcycle products (90%) and household items (87%).

Speaking of separate products, A4 paper is at the top of the note, then it is cashmere yarn for knitting, bath plug, Xiaomi Redmi 9A smartphone, multicolored beads, Samsung Galaxy a03s 32 GB, washing machine cleaners , False Eyelashes, Tie-less Laces, Lay’s Crab Chips.

Daria pinegina

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