Samsung is launching “Blue Fest” deals on electronics through August 21. Details here


Samsung, India’s biggest consumer electronics brand, has brought back its exciting “Blue Fest” deals on select models of high-end TVs, refrigerators, dishwashers, microwaves and soundbars. Blue Fest 2.0 offers will be valid from July 15 to August 21 at Samsung’s official online store, Samsung Shop, and all major consumer electronics retail stores nationwide.

During the offer period, consumers can benefit from exclusive offers and limited time offers on Samsung durable consumer goods. Consumers can get a free Samsung Galaxy S22 with Bespoke Family Hub fridge, up to 30% instant discount, up to 20% extra cashback and easy EMIs with no down payment, and other great bundles.

“With the festivities approaching, consumers are beginning to plan to renovate and upgrade their homes to celebrate the festivals in style with their loved ones. Our Blue Fest 2.0 offerings across the sustainable consumer product line are intended to enable our consumers to create personalized living spaces that reflect their individual styles while providing unparalleled technology, enhanced convenience and energy efficiency,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Blue Fest 2.0 offers:


During Samsung Blue Fest 2.0, consumers can enjoy up to 25% instant discount and up to 20% cash back on select high-end TV models. Blue Fest 2.0 offers also include a 3-year warranty and a 10-year No Screen Burn-in warranty with select Neo QLED and QLED TV models.


During Samsung Blue Fest 2.0, consumers can enjoy cash back up to 20% on select refrigerator models and easy EMI options with no down payment, as well as other great bundle offers.

Consumers will receive Samsung’s flagship Galaxy S22 (8GB/128GB) bundled with BESPOKE Family Hub™ refrigerators. BESPOKE refrigerators are designed to offer custom design options for a modern kitchen that suit your personal tastes. This 934 L capacity French door refrigerator features a 21.5” FamilyHub screen and 25W speakers for wholesome entertainment. It features a beverage center that gives quick access to the water dispenser, an auto-fill water pitcher, and a flavored water infuser.

Samsung’s Curd Maestro, the world’s first refrigerator capable of making curd and solving the complex, time-consuming and delicate problems of curd making, will be available at a starting price of 20,990 in sleek designs ranging in capacities from 192L to 692L.

Digi-Touch Cool 5-in-1 single-door refrigerators, which allow consumers to control their refrigerator settings with a simple touch without opening the refrigerator door and help save energy by conserving cooling, will be available at starting price of 19,990 in attractive designs ranging in capacities from 198L to 225L.


Samsung’s Intensivewash range of dishwashers, designed to effectively clean Indian cookware such as Cooker and Kadhai, will be available at a starting price as low as INR 36,990. Additionally, consumers can enjoy up to 20% cash back as well as easy EMI with no down payment options.


Samsung Blue Fest 2.0 also offers exclusive offers for cooking enthusiasts. During the offer period, consumers will be able to take advantage of great deals when purchasing the Masala & Sun-Dry™ line of microwave ovens. From a lucrative price of 18,900, the microwaves will come with a 10-year warranty on the ceramic cavity. It also comes with an additional four-year warranty on magnetron and borosil glass bowl sets. Consumers will further benefit from easy EMI with a no-down payment option as well as cashback offers.

sound bars

When purchasing Samsung soundbars, consumers will be able to enjoy an instant discount of up to 30%. To sweeten the deal, consumers will also be offered an easy EMI option with up to 10% cashback.

Washing machine

Laundry care has become more exciting as during Blue Fest 2.0, Samsung will offer mega savings to its consumers, such as up to 25% instant discount, up to 20% cash back and affordability programs such as Easy EMI to 990 with a zero deposit option.

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