TikTok Shop officially launched in Malaysia to support local SMEs


Yes the TikTok Store is real and it is actually available in the Malaysian market (since early March 2022, according to his FB page). Like any social platform, TikTok Malaysia invites all local businesses including online sellers, buyers, creators and small and medium-sized enterprises (SMEs) under one roof for an online shopping experience. Read below to see how it works.

According to Darren Quek, director of strategic operations of TikTok Malaysia, he said that more and more Malaysians are shopping online. Compare the third quarter of 2020 and 2021, there is an increase of 17.1% and Malaysia checked in a total of RM279 billion in e-commerce revenue last year. In addition, 1.7 times TikTok users also discover products and 2 out of 3 users would buy something on the platform.


According to statistics and research from TikTok Malaysia, 44% of TikTok users also make impulse purchases. So, from a business perspective, it makes sense to develop a TikTok store to use and encourage online shopping. For starters, business owners can now register to become a seller using their TikTok accounts through the TikTok Shop Seller Center.

On the TikTok store, products are recommended to users through embedded videos, live streams, and a product showcase tab highlighted on sellers’ TikTok profile page. This includes showing off their creativity to connect with users as well as managing everything end-to-end like uploading products, point of purchase, and fulfilling shipments.

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To encourage more users to join TikTok Shop, TikTok Malaysia currently charges only 1% payment service fee and no commission to its merchants. Existing customers can enjoy up to six free delivery vouchers per month, and new customers will be rewarded with an additional voucher for choosing to use TikTok Shop. There is also a course Raya Sales Campaign so that buyers can take advantage of a wide range of offers with free delivery coupons, discounts up to 99% and discount coupons from TikTok Shop. Participating brands include OPPO Malaysia and HadaLabMY make live broadcasts.

For more information about the campaigns and the benefits of using the platform, interested sellers can visit the new TikTok Shop Malaysia website. recruitment site. Stay tuned for more tech news at TechNave.com.


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