It seems that ICT Tac is about to launch its e-commerce unit, TikTok Store in Malaysia as soon as the company is already actively recruiting local e-commerce talent and business operators in our country. Seamlessly integrated into the TikTok app, TikTok Shop makes it easy for sellers to list products for sale and for buyers to buy them without even leaving the TikTok app.
As part of the platform’s big push into Southeast Asia, TikTok Shop has already been operational in Indonesia since the company conducted A/B testing there in February 2021. Additionally, TikTok Shop is also on set to enter Thailand and Vietnam, with both countries potentially having a similar launch. rendezvous with Malaysia.
The launch of TikTok Shop in Southeast Asia puts it in direct competition with the region’s two e-commerce giants, Shopee and Lazada. As Tencent is behind Shopee and Alibaba behind Lazada, the emergence of TikTok Shop sees three Chinese tech giants vying for market share in our region’s e-commerce sector.
One of the advantages of TikTok over the other two is its huge traffic, as the platform has 240 million monthly active users in Southeast Asia. Additionally, TikTok is capitalizing on this user base by integrating TikTok Shop into the app’s search and live streaming feature.
Essentially, sellers can directly sell and promote their products by simply creating a TikTok video or going live on the app. Sellers will also have a special TikTok Shop icon added to their user profiles and a special tab on their public profiles that allows other users to browse the products offered for sale by the seller.
TikTok Shop will also introduce multiple payment methods, including cash on delivery (COD). In Malaysia, the limit for COD is a whopping RM10,000, which is a bit crazy!
The platform will also have two shipping methods in our country, which are “Ship by TikTok” or “Ship by Seller”. For the former, shipping will use TikTok’s logistics partners and for the latter, it will depend on the seller’s preference. Additionally, TikTok Shop would offer free deliveries for a limited time upon launch.
Speaking of which, no date has yet been announced for the launch of TikTok Shop. Hopefully the platform will be launched soon as it will be interesting to see how TikTok Shop works in our country.
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