SAN FRANCISCO, March 11 — Twitter is shopping. As social media shopping becomes a hot trend of 2022, the blue bird logo platform has created a new feature. From now on, brands will be able to display their products in a virtual store thanks to a new button.
Users will be able to discover a new button on the profile of their favorite brand. With Twitter Shops, some brands can now essentially set up a virtual store on the social network. Users may see a new “view store” button on certain business profiles in the United States. Merchants will be able to list up to 50 products, mentioning a description and the price.
While this storefront will allow brands to promote their products, Twitter users will not be able to purchase an item directly through Twitter. They will be redirected to the brand’s website to finalize the purchase.
For now, this new option is only available to select merchants in the United States such as Verizon, Arden Cove, Latinx In Power Podcast, Gay Pride Apparel and All I Do Is Cook, Twitter said in its statement. Only iOS users in the United States will be able to access these virtual stores at this time. Twitter has yet to say when this feature will be rolling out to users on Android or if it will be international.
With Twitter Shops, the American social network reiterates its desire to develop e-commerce on its platform. Recently, the American giant launched live shopping sessions with major retailers such as Walmart. A sort of 2.0 home shopping experience hosted by singer Jason Derulo.
YouTube, TikTok, Facebook and Pinterest have all announced events and new tools to promote e-commerce on their platforms. — Studio ETX