Twitter is teaming up with Walmart to launch an online shopping initiative via live broadcasts. The latest feature will allow users to make purchases from businesses directly on the microblogging platform, while watching a live broadcast at the same time. The company will host its first live shopping flow test on November 28. The show will be hosted by acclaimed R&B artist Jason Derulo. Live shopping will include electronics, household items, clothing, seasonal decorations, surprise special guests and more. The social networking company has also started testing Twitter Shopping Manager.
Twitter November 22 announcement the new live shopping experience via a blog post. Twitter and Walmart will kick off Cyber Week with the first-ever livestream purchasable on Twitter on November 28. The Cyber Deals Sunday event will begin at 7 p.m. ET (5:30 a.m. IST). During the event, users can watch the live broadcast, purchase products from Walmart (on iOS and desktop). Derulo will host a 30-minute variety show.
While watching a live Twitter shopping feed, people can check out the banner and the Shoppable tab on the live event page. Additionally, they can watch the live stream on the merchant’s website in an in-app browser, without interrupting the show while shopping.
“Live streaming on Twitter gives businesses the power to engage with their most influential fans and adding the ability to shop into that experience is a natural extension to attract and engage with a receptive audience,” Twitter said of about functionality.
Twitter has also started testing a Twitter Shopping Manager to facilitate merchant onboarding and product catalog management. This will give traders a one-stop-shop to manage their posting on Twitter, the company said. Twitter said it was anxious to introduce more products to make shopping on Twitter a new experience.
Twitter’s entry into live shopping follows a feature called the Shop Module. The feature introduced in July this year allows people to purchase products through an in-app browser. Shop Module is a dedicated space at the top of a profile where companies can showcase their products. Twitter users can visit these profiles with the Shop module enabled and scroll through the product carousel. They can tap interested products to discover more through an in-app browser, without leaving Twitter.
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