Valve Says No to Steam Store Image Rewards and Reviews


It’s not easy being a game developer. For example, Valve is making a big change to how developers can market their games on Steam. One that hurts their ability to stand out from other titles. Starting September 1, graphics that developers use in their store listings will only be able to include in-game artwork, the name of the game, and any official subtitles. Images may not include review notes, reward names or logos, text marketing discounts, or text promoting a different product.

The new rules could prove to be very burdensome for some developers, as they may rely on reviews or awards for their images in an effort to stand out from the large number of games available on Steam. I mean, if the game won an award, that probably means it has something to do. The same is true if a game has stellar review scores. These things can help separate mediocre games from standouts. Even some well-known game developers will have to make these changes.

So how is a consumer supposed to assess quality and make an informed decision on how to spend their money? I guess we’ll find out.

Source and image credit The Verge

Filed Under: Gaming News

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