Walmart could start offering its own cryptocurrency and launch a virtual shopping experience in the metaverse

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Walmart, the US retail giant and the world’s largest company by revenue, appears to be positioning itself for a venture into the world of crypto and non-fungible tokens (NFTs). Based on the trademark documents the retail giant filed in December 2021 with the United States Patent and Trademark Office (USPTO), the company is also laying the groundwork to create its own cryptocurrency to make against the likes of Bitcoin and Ether. This isn’t the first time we’ve heard rumblings from Walmart regarding the crypto market, but if things go as it seems, we could see crypto adoption in the retail segment skyrocket. .

According to CNBC, Walmart filed seven trademarks in late December 2021 that appear to indicate the retailer’s intention to manufacture and sell virtual goods, while a separate filing indicated the company would offer users virtual currency and NFTs. The documentation states, among other things, that Walmart may initiate “financial services, namely, providing a digital currency and digital token of value for use by members of an online community via a global computer network.”

Walmart, as expected, did not provide any details about its plans, instead telling CNBC in a generic statement that it is “continually exploring the impact of emerging technologies” on its business. The company went on to say that it tests “new ideas all the time” and that some of them could become real products and/or services.

Meanwhile, another app also details opportunities for “fitness training services” as well as courses in the area of ​​health and nutrition. According to a report by The Verge, these applications could take place via augmented reality (AR) and virtual reality (VR) environments.

The company also filed another case for the use of its name and logo in both augmented reality and virtual reality. A separate Bloomberg article pointed out that the company has also filed trademarks for certain names such as “Verse to Curb”, “Verse to Home” and “Verse to Store” – all hinting that the company may be cooking up an experience of virtual purchase for its customers.

Walmart’s trademark application also shows that they might create software in the future. These software suites can be used in e-commerce marketplaces on mobile/gaming devices and can also be used for remittances, blockchain, cryptography and other similar uses.

In the near future, regardless of the virtual world in which Walmart plans to open its store, the price of its token will increase while being a great boost for all stakeholders in the metaverse space. The release of its cryptocurrency means that Walmart could even start accepting Bitcoin in all of its stores in the United States.


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