New Delhi: Handset maker OnePlus unveiled its largest OnePlus Experience store in Bangalore on Thursday. The store called OnePlus Boulevard will serve as a landmark for the company’s Indian community to gain a global premium user experience while connecting with the brand. The new OnePlus Experience store is a massive two-story structure with over 39,000 square feet of retail space.
After opening the OnePlus Nizam Palace Store in Hyderabad, the brand aims to create a new stage for its thriving community in the country. Located on the iconic Brigade Road, OnePlus Boulevard includes green spaces and lets in natural light. It makes the in-store experience feel like a walk in a park while serving as a boulevard for OnePlus deals.
“From the start of our journey to India in 2014, our community in India has always received our products very positively. The Indian community has played an important role in the growth of our brand and continues to do so. For this reason, we believe that the India region would be the ideal location to house our largest OnePlus Experience Store, called “OnePlus Boulevard”. It also demonstrates our commitment to providing our community with the best user experience across all our brand offerings,” said Navnit Nakra, CEO India and Head of India Region, OnePlus India, in a statement.
The store uses a five-sense omnidirectional design approach that aims to provide customers with a holistic and premium offline experience to closely interact with the brand’s offerings. The store also houses several clay and ceramic artworks from artists across India.
OnePlus has opened OnePlus Boulevard right across from the iconic Samsung Opera House which is billed as Samsung’s largest all-in-one experience store in the world.