Google announced a new partnership with Shopify and YouTube that brings new shopping features to its platform.
This will give YouTube creators access to a range of live shopping tools that will allow users to buy directly from videos.
Every day people come to YouTube to shop, including me, a self-proclaimed sports fanatic. I use YouTube to listen to players, pundits, and fellow fans and decide which new hat or jersey is the next fun purchase to help me represent my team. We know that creators and viewers have a unique relationship, and it’s that trust between them that helps determine what viewers ultimately buy. In fact, according to research we conducted in partnership with Publicis and TalkShoppe, 89% of viewers agree that YouTube creators give recommendations they can trust. So it’s important that everything we work on in YouTube Shopping helps ensure a seamless viewing and creating experience.
This year alone, we’ve made live events from Brazil’s biggest soccer tournament, Paulistão, to YouTube’s second annual Beauty Festival, to Coachella, fully purchasable for viewers. We’ve also revamped product launches, hosting the first-ever Shopping on Shorts challenge with Glossier, to exclusively launch their no. 1 eyeliner pencil. And we’ve expanded shopping access to even more creators and added more types of products that can be tagged in a video so viewers can make even more purchases.
You can find more details about the new YouTube shopping features on the Google website at the link below.
Image credit: NordWood Themes
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